Alpine Chimney Service was in need of a new website. I teamed up with Well-Oiled Marketing to created a new website and updated branding. The client was attached to the look and feel of their original logo, but I saw a great opportunity to up-level it by using the “I” in ALPINE as the chimney and the angle of the “N” to complete the roof. This update gives the logo a concise and polished look while still retaining the original feel. I used their orange as a starting place for the palette and brought in some matching earth tones to keep the brand grounded and cohesive. The website re-design is functional and informative for the viewer.