The mission of John James Audubon Center at Mill Grove (JJAC) is to inform the public about land conservation through the appreciation of art. Branding for the "Drawn From Nature" juried art show was inspired by the artwork of John James Audubon himself. Typographic elements were intended to reflect the verbiage of the famous Birds of America Elephant Folio created by Audubon. The booklet, brochure, signage, and postcard's consistent use of typography, color, and imagery give the event a natural and cohesive identity.